Late Founding Chairman's Vision
An unending quest for excellence.
It’s an enchanting tale of a family business that has lasted over four generations though
a dramatic time line of sub-continents history. Starting way back in the 1943 few would
have believed a small trading entity would eventually span out to become a vibrant
diversified, transnational group that it is today.
The pioneering mindset was unmistakable since inception when the company developed
the first pater bidi ever made and created a whole new industry segment. This paper
Bidi industry today is valued at US $ 125 million and provides employment to half a
million households. The group capitalized on the success and spotted the shifting trend
to cigarettes and was the first privately held local entity to establish a machine made
cigarette factory in the region. The business went on to create legendary brands like
‘Silver Smoke’ and ‘Ramna’ which were top sellers for well over two decades. Though
well executed timely backward integration the group entered the Printing industry.
Buoyed by its extensive marketing network built with the help of its tobacco products
the group diversified into the soaps, cosmetics and edible oils transforming into a
leading FMCG player of its time."